# Duelpilot vs Mida

> A lightweight A/B testing and feature-flag tool with AI variant generation (MidaGX) and an MCP server, for SMB and growth teams. Duelpilot is A/B testing run by your own AI agent over MCP, with a person approving every launch. Both can be used by an AI agent over MCP. The biggest difference is who launches: in Mida an agent can start tests itself, in Duelpilot a person approves (or an owner's autopilot policy, within guardrails). Mida is priced by traffic (visitors or users); Duelpilot is flat per site, without AI credits.

Last reviewed: 2026-10-17 · HTML version: https://duelpilot.com/compare/duelpilot-vs-mida

## At a glance

Duelpilot and Mida side by side. Each cell links to its source.

|  | Duelpilot | Mida |
|---|---|---|
| MCP server or agent API | Yes — Remote MCP server with 48 tools; OAuth for claude.ai and ChatGPT, bearer token elsewhere. [source](https://duelpilot.com/agents.md) | Yes — mcp.mida.so/mcp with OAuth and dynamic client registration; launched May 2026. [source](https://www.mida.so/mcp) |
| Your own agent designs variants | Yes — Your agent designs 2–4 variants per idea, each with a preview and a device check. [source](https://duelpilot.com/agents.md) | Yes — Describe the test and Mida builds the variant, targeting, goal and preview link. [source](https://www.mida.so/changelog) |
| An agent can launch tests without a person | No — A person approves every launch; an owner can switch on an autopilot policy with guardrails, never an agent. [source](https://duelpilot.com/index.md) | Yes — Tests are drafts until launched, but launching and serving the winner are MCP actions with no separate dashboard approval. [source](https://www.mida.so/mcp) |
| Visual tests on any website | Yes — One script tag; works with React/Next.js, Vue, Astro, SPAs and strict CSP. [source](https://duelpilot.com/index.md) | Yes — JavaScript snippet. [source](https://www.mida.so/mcp) |
| Server-side / code experiments | Yes — Code plan only: your agent builds the arms in your repo behind Duelpilot flags. [source](https://duelpilot.com/agents.md) | Yes — Feature flags with server-side and mobile SDKs. [source](https://www.mida.so/changelog) |
| Sequential (peek-safe) statistics | Yes — mSPRT: always-valid p-values, safe to check daily. [source](https://duelpilot.com/index.md) | Yes — Sequential analysis available alongside Bayesian and frequentist. [source](https://www.mida.so/changelog) |
| Charges for AI usage / credits | No — The AI runs in your own agent's subscription. [source](https://duelpilot.com/pricing.md) | Yes — 30 MidaGX credits per month on the free plan; unlimited on Growth and Enterprise. [source](https://www.mida.so/pricing) |
| Free plan | No — No free plan; your first test is free on every plan, Starter from €9/month. [source](https://duelpilot.com/pricing.md) | Yes — Sandbox, no time limit, no credit card. [source](https://www.mida.so/pricing) |
| Pricing model | flat per site | by traffic (visitors or users) |

## Pricing

### Duelpilot

*Pricing: flat per site*

Starter €9/month (€7 billed yearly); Pro €49/month (€39 billed yearly); Team €149/month (€119 billed yearly, 5 sites); Code €199/month (€159 billed yearly, 5 sites); Enterprise on request. No free plan; the first test is free on every plan.

[source](https://duelpilot.com/pricing.md)

### Mida

*Pricing: by traffic (visitors or users)*

Sandbox $0/month (100,000 MTU, 3 live tests, 30 MidaGX AI Credits monthly); Growth: $224/month (billed annually), unlimited MidaGX AI Credits; Enterprise: Custom.

[source](https://www.mida.so/pricing)

Prices as published by each vendor on the date checked, excluding VAT. Duelpilot has no visitor meters and no AI credits: the AI runs in your own agent's subscription.

## What Mida does well

- Free Sandbox plan with 100,000 MTU and 3 live tests (mida.so/pricing).
- MCP with 59 tools covering the whole loop: create, preview, launch, results and serving the winner (mida.so/mcp).
- Bayesian, frequentist or sequential analysis (mida.so/changelog).
- Feature flags with server-side and mobile SDKs (mida.so/changelog).

## What Duelpilot does well

- Your own agent does the research, design, checks and monitoring over MCP (48 tools); no AI bill from Duelpilot.
- A person approves every launch: no MCP tool can approve, launch, pick a winner or ship.
- Always-valid sequential statistics (mSPRT) with Holm correction, sample-ratio-mismatch checks and guardrail metrics.
- Every variant gets a preview link and a site check on phone, tablet and desktop before anyone can approve it.
- Flat price per site, published, from €9/month, and your first test is free on every plan; no visitor meters.

### Where Duelpilot falls short

- You need an AI agent that speaks MCP; without one there is no visual editor to build variants by hand.
- No heatmaps or session recordings: Duelpilot counts results and sends variants to your own analytics.
- A young product (2026): fewer integrations and a shorter track record than established tools.

## Which one should you choose?

### Choose Mida if…

Choose Mida if you want a light script, a generous free tier, feature flags with mobile SDKs and an MCP that can take a test all the way from draft to serving the winner.

[Mida website](https://www.mida.so)

### Choose Duelpilot if…

Choose Duelpilot if you want real-browser site checks (including a click-through interaction check) before anything can go live, a person approving every launch, and €49 per site flat instead of $224 per month.

[How Duelpilot works](https://duelpilot.com/#how)

## Try Duelpilot with your own agent

Give your agent one line: [set up Duelpilot for my site using /agents.md](https://duelpilot.com/agents.md). It opens a workspace, installs and verifies the script, and drafts the first test; you approve what goes live. [Try your first test free](https://duelpilot.com/login) or [see pricing](https://duelpilot.com/#pricing).

## FAQ

### Can Mida's MCP launch tests?

Yes. Tests start as drafts, and launching and serving the winner are MCP actions (checked 17 Oct 2026). Duelpilot's MCP cannot launch or ship.

### Do both have a free plan?

Mida does: Sandbox includes 100,000 MTU and 3 live tests with 30 AI credits. Duelpilot has no free plan; your first test is free on every plan and Starter (one site, one live test) is €9/month, with no AI credits needed because AI runs in your agent.

### Which has better statistics?

Both offer sequential analysis. Mida lets you choose Bayesian, frequentist or sequential; Duelpilot always uses mSPRT with Holm correction, SRM checks and guardrails.

### How do paid prices compare?

Mida Growth is $224/month billed annually; Duelpilot Pro is €49/month (€39 yearly) per site.

## Sources

- [Mida MCP server | Connect Mida to your AI agent](https://www.mida.so/mcp) (checked 2026-10-17)
- [Changelog | Mida](https://www.mida.so/changelog) (checked 2026-10-17)
- [Mida pricing](https://www.mida.so/pricing) (checked 2026-10-17)
- [Duelpilot instructions for AI agents](https://duelpilot.com/agents.md) (checked 2026-10-17)
- [Duelpilot overview](https://duelpilot.com/index.md) (checked 2026-10-17)
- [Duelpilot pricing](https://duelpilot.com/pricing.md) (checked 2026-10-17)

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