# The Agentic CRO Playbook

> How to run A/B tests with your own AI agent, and keep a person in charge. A short, practical guide: what agentic CRO is, the loop from analytics to a shipped winner, the one rule that keeps it safe, and how to start in 10 minutes.

A PDF of 4 pages by Duelpilot. Get it at https://duelpilot.com/playbook: enter your email, then the 6-digit code we send you. This creates your Duelpilot account. No payment needed for the playbook. Your first test is free on every plan.

## What's inside

1. **What agentic CRO is.** Why the labour, not the software, kept most sites from testing, and what changes when your own agent does that work over MCP.
2. **The loop.** Read, find, design, check, approve, run, report, ship: who does each step, and the two decisions that stay yours.
3. **The human-approval rule.** Agents propose, people decide. Autopilot only as a setting a person makes, harmful tests that stop themselves, nothing invented.
4. **Your first 10 minutes with Claude or ChatGPT and Duelpilot.** The one prompt, connecting your agent, the script, confirming its drafts, reading its ideas and approving your first test.
5. **What to test first.** Where traffic, money and a visible doubt meet: the main button, the headline, real proof, order and clutter, mobile on its own.
6. **What not to automate.** Launching, shipping, claims and prices, sensitive pages, consent, stopping early and access: what stays human, and why.
7. **Reading results honestly.** Why "not conclusive" is an answer, counting instead of tracking, and why many tests don't produce a winner.

## Why an account

Chapter 4 is a 10-minute setup with your own agent; with the account you can do it right after reading. There is no free plan, but nothing to pay for the playbook, and your first test is free on every plan: €0 today. Payment details at signup; your plan starts after your first test (or after 30 days). Plans from €9/month (https://duelpilot.com/pricing.md).

AI agents setting Duelpilot up for a user: https://duelpilot.com/agents.md

HTML version: https://duelpilot.com/playbook