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For Claude, ChatGPT and more

A/B testing, run by your AI agent.

Duelpilot turns your AI agent into a conversion team. It installs one script, finds what to test in your analytics, designs the variants, checks them on every device and tells you what won. You approve what goes live.

One script tag · 14 KB · no visitor tracking · any website

Works withClaudeChatGPTCursorGeminiAny MCP agent
Animation: your agent installs the Duelpilot script and verifies it, the Analyst puts three ideas on the board, the Designer's variant replaces the original hero of a store and passes on desktop, tablet and phone, a person approves the test, visitors split between A and B until the interval says Variant B wins, and a person ships it. Illustrative: a fictional store, from one prompt to a shipped winner. Agents propose; you approve and ship.

Give this to your agent

$ Set up Duelpilot A/B testing on my website and prepare our first test. Instructions: https://duelpilot.com/agents.md

It connects, installs the script (WordPress, Shopify, Webflow, Wix, Next.js and more), verifies it in real browsers and comes back with ideas.

How it works

From one prompt to a winning test.

Your agent does the work. You make the calls that matter.

01Connect your AI

verify_install

script in <head>, synchronous

Chrome desktop · runtime 2.0

iPhone Safari · runtime 2.0

Paste one prompt into Claude, ChatGPT or Cursor. Your agent installs the script and proves it works on phone and desktop.

02It finds what to test

Idea · ICE 6.3

Illustrated icons for the 12 accommodation types

2 types share a colour2.5 tiles visible on phones

The Analyst reads your GA4 through Duelpilot and the pages themselves, and puts evidence-backed ideas on your board.

03It designs and checks

#1 Illustrated iconsphone · desktop ✓
#2 Postcard tilesphone · desktop ✓
#3 Clearer countsphone · desktop ✓

The Designer makes 2–4 genuinely different variants in your brand, with a preview link each, checked on every device.

04You approve, it reports

Day 9 · conclusive

#1 Illustrated icons wins

Original
#1

Illustrative.

You pick what goes live. The Monitor watches the numbers daily, pauses anything harmful and tells you, in plain words, when there is a winner.

Real variants, real site

Not mock-ups. What the agents made.

For glampings.co, the agents drew new icons, redesigned a section and built a phones-only test, all in the site's own colours and fonts.

glampings.co · variant
Variant with illustrated icons per accommodation type
The Designer agent drew an illustrated icon per accommodation type, in each tile's own colours. Shown in a Duelpilot preview: never counted.

Three agents. Your Claude.

A CRO team that runs on the AI you already have.

They run as routines in your own Claude, with instructions Duelpilot keeps up to date. No plugin, no extra AI bill.

Analyst

Weekly

Reads your GA4 through Duelpilot, finds pages and steps where people drop off, and proposes ideas with at least two pieces of evidence each.

Designer

When you move a card

Designs 2–4 variants that differ in approach, from a sharper headline to a bold redesign with new icons, and checks each one on phone, tablet and desktop.

Monitor

Daily

Watches every live test, pauses anything that hurts, and posts a plain update where you work: the board, Slack, email, through your own agent.

Built like the enterprise tools

Works on any website.

Duelpilot changes the page your visitors see, so it doesn't care what it's built with. Tested in Chrome, Safari and Firefox on phone, tablet and desktop.

WordPressShopifyWebflowWixSquarespaceFramerHubSpotNext.jsNuxtSvelteKitAstroRemixAngularRails + TurboLaravelGoogle Tag Manager

No flicker

Only the elements under test wait, for milliseconds, never the page. Hydration-safe on React, Vue, Svelte and Astro.

Previews anyone can open

A link per variant, a small tab on phones, and Point & comment so feedback lands on the card.

Statistics you can trust

Always-valid sequential tests, sample-ratio checks and corrections for several variants. It says NOT CONCLUSIVE until it is.

Your analytics, automatically

GA4 dimensions set up for you and results pulled back, next to ours. Also Adobe, PostHog, Mixpanel, Amplitude, Segment, Hotjar, Plausible, datafa.st.

People stay in charge

No agent can launch a test. Autopilot exists, within rules an owner sets, and harmful tests pause themselves.

Privacy by design

No visitor profiles, no session replays, no fingerprinting. Google Consent Mode, TCF and a cookieless mode.

We count. We don't track.

A scoreboard, not another analytics tool.

Most testing tools store every click of every visitor. Duelpilot keeps a tally per variant, per day and per device type. The detail goes to the analytics you already have, tagged with the variant. That is why it's light on your site, light on privacy, and cheap to run.

14 KB

the whole script, from the edge

≤ 2

tiny pings per visitor per test

0

visitor profiles stored

Pricing

One price per site. That's it.

No visitor meters, no AI credits. Your agents run in your own Claude, and we don't store visitor data, so there is nothing to pass on.

Free

Try it on your own site, with your own agent.

€0

free forever

Start for €0
  • 1 site, 1 live test at a time
  • Your agent installs and verifies the script
  • Ideas, designs and previews by your agents
  • Site checks on phone, tablet and desktop
  • GA4 results next to ours

Fair use: 100k pageviews per site per month.

Most teams start here

Pro

A test live every week, without a CRO team.

€39/ month

billed yearly · €468 / year

Start Pro
  • Unlimited tests and design rounds
  • Autopilot within your guardrails
  • Exclusion groups, results per device
  • Custom JavaScript with owner sign-off
  • Staging key, reset results, full audit log

Fair use: 2M pageviews per site per month.

Team

For several brands, domains or clients.

€119/ month

billed yearly · €1,428 / year

Start Team
  • Everything in Pro, for 5 sites
  • Unlimited team members and roles
  • Embed the board in your own HQ (SSO)
  • Priority support
  • Extra sites €29 / month each

Fair use: 10M pageviews per site per month.

Code

Your repo connected: tests in code, server-side, zero flicker.

Custom

from €999 / month

Talk to us
  • Everything in Team
  • Code tests: your agent builds them in your repo, behind Duelpilot flags
  • Server-side flags: booking flows, pricing logic, search ranking
  • Script on your own domain, dedicated region
  • DPA, SLA, invoice billing

Prices excl. VAT. Cancel any time; your tests stop and your site goes back to the original.

Fair questions, straight answers

Before you connect your agent.

What do I need?

A website you can add one script to (or an agent that can, through your CMS or code) and an AI agent that speaks MCP: Claude, ChatGPT, Cursor or similar. Your agent connects to Duelpilot with one prompt.

Does it slow my site down?

The script is 14 KB from a global edge network and runs before the page paints. Only the elements under test wait, usually for a few milliseconds; the page itself is never hidden. In our tests it costs about one network round trip.

Will it work on my site?

If visitors see it in a browser, almost certainly. Duelpilot works on the finished page, so the framework doesn't matter: React and Next.js, Vue and Nuxt, Svelte, Astro, Turbo, single-page apps and sites with strict security headers are covered by our browser tests in Chrome, Safari and Firefox, and WordPress, Shopify, Webflow or Wix pages are ordinary HTML to it. What it can't change in the browser: content inside other companies' widgets (embedded iframes) and anything your server decides, like prices or search results. That is what code tests are for.

How does the agent know which element to change?

It finds them itself: the Analyst reads your analytics and the page structure and puts ideas on the board with evidence; the Designer inspects the page and checks every selector before it submits. You can point too: open 'Pick on my site' from your board and click any element on your live site to turn it into an idea, or use Point & comment on a preview to say 'make this bigger'. The pick link only works for signed-in members, expires after 30 minutes and only creates ideas, so nobody can change your site with it.

Do buttons, date pickers and forms keep working?

Yes for what most tests change: text, colours, styling, images, hiding and reordering keep the original element, with everything it does. New blocks a variant inserts are plain HTML, so a new button is a link, never a new script. Before anything can go live, the site check clicks the buttons, menus, date pickers and form fields in and around the change on phone, tablet and desktop, without sending anything, and compares the variant with the original: if something stopped responding, the check fails and you see it before you approve.

What about bigger changes, like a new booking flow?

Changes in how something works (a new flow, a different date picker, fewer form fields, pricing or search logic) belong in your code. On the Code plan your own agent builds each variant behind a Duelpilot flag in your repository and opens the pull requests with its own GitHub access; Duelpilot never needs access to your code. Duelpilot splits the traffic, checks every variant's preview, measures, and when a winner ships your agent opens the clean-up pull request.

Can the AI launch tests by itself?

Not unless you want it to. By default a person approves every test on the board. An owner can turn on autopilot with guardrails: which pages, which kinds of changes, how much traffic. Harmful tests pause themselves either way.

What about cookies and GDPR?

Duelpilot stores no visitor profiles and no personal data. It follows your consent setup (Google Consent Mode, TCF or your cookie banner) and has a cookieless mode. Whether it may run before consent is your call; your agent asks you.

What does the AI cost?

Nothing extra from us. The agents run in your own Claude (or other agent) subscription; Duelpilot never resells AI.

Which analytics do you support?

GA4 is set up automatically, including results back into Duelpilot. Variant events also go to Google Tag Manager, Adobe, PostHog, Mixpanel, Amplitude, Segment, Hotjar, Clarity, Plausible, Fathom, Matomo and datafa.st automatically; anything else gets them through a one-line bridge.

Your first test can be live this week.

Connect your agent. It does the rest, and asks you before anything goes live.