Comparison · Visual A/B testing

Duelpilot vs AB Tasty

A European experimentation and personalization platform for marketing and e-commerce teams, now part of Wingify after combining with VWO in 2026. Duelpilot is A/B testing run by your own AI agent over MCP, with a person approving every launch. AB Tasty doesn't publish its prices; Duelpilot is a flat, published price per site, with your first test free on every plan.

Last reviewed Markdown version

At a glance

DuelpilotAB Tasty
MCP server or agent API
Yes

Remote MCP server with 48 tools; OAuth for claude.ai and ChatGPT, bearer token elsewhere.

source

Unknown

No AB Tasty-specific MCP found; whether Wingify's MCP serves AB Tasty-platform accounts is not documented.

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Your own agent designs variants
Yes

Your agent designs 2–4 variants per idea, each with a preview and a device check.

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Unknown

Not documented for the AB Tasty platform.

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An agent can launch tests without a person
No

A person approves every launch; an owner can switch on an autopilot policy with guardrails, never an agent.

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Unknown

Not documented for the AB Tasty platform.

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Visual tests on any website
Yes

One script tag; works with React/Next.js, Vue, Astro, SPAs and strict CSP.

source

Yes

Web experimentation with a visual editor.

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Server-side / code experiments
Yes

Code plan only: your agent builds the arms in your repo behind Duelpilot flags.

source

Yes

Feature Experimentation (formerly Flagship).

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Sequential (peek-safe) statistics
Yes

mSPRT: always-valid p-values, safe to check daily.

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Unknown

Bayesian by default with an optional frequentist mode; sequential testing not stated.

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Charges for AI usage / credits
No

The AI runs in your own agent's subscription.

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Unknown

Pricing not public.

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Free plan
No

No free plan; your first test is free on every plan, Starter from €9/month.

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No

Wingify, which now sells AB Tasty, states it offers no free plans.

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Pricing modelflat per sitequote only
Duelpilot and AB Tasty side by side. Each cell links to its source.

Pricing

Duelpilot

Pricing: flat per site

Starter €9/month (€7 billed yearly); Pro €49/month (€39 billed yearly); Team €149/month (€119 billed yearly, 5 sites); Code €199/month (€159 billed yearly, 5 sites); Enterprise on request. No free plan; the first test is free on every plan.

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AB Tasty

Pricing: quote only

Not published: prices are quote-only or not on the website.

source

Prices as published by each vendor on the date checked, excluding VAT. Duelpilot has no visitor meters and no AI credits: the AI runs in your own agent's subscription.

What AB Tasty does well

  • Bayesian engine with revenue analysis, plus an optional frequentist mode (docs.abtasty.com).
  • Web experimentation and feature experimentation (formerly Flagship) (docs.abtasty.com).
  • Strong in European retail and e-commerce (wingify.com/news/vwo-and-ab-tasty-combine).

What Duelpilot does well

  • Your own agent does the research, design, checks and monitoring over MCP (48 tools); no AI bill from Duelpilot.
  • A person approves every launch: no MCP tool can approve, launch, pick a winner or ship.
  • Always-valid sequential statistics (mSPRT) with Holm correction, sample-ratio-mismatch checks and guardrail metrics.
  • Every variant gets a preview link and a site check on phone, tablet and desktop before anyone can approve it.
  • Flat price per site, published, from €9/month, and your first test is free on every plan; no visitor meters.

Where Duelpilot falls short

  • You need an AI agent that speaks MCP; without one there is no visual editor to build variants by hand.
  • No heatmaps or session recordings: Duelpilot counts results and sends variants to your own analytics.
  • A young product (2026): fewer integrations and a shorter track record than established tools.

Which one should you choose?

Choose AB Tasty if…

Choose AB Tasty (Wingify) if you are an enterprise retailer that wants personalization, experimentation and a European vendor relationship with services and support.

AB Tasty website

Choose Duelpilot if…

Choose Duelpilot if you want self-serve testing run by your own agent, with a published flat price per site and the first test free on every plan.

How Duelpilot works

Try Duelpilot with your own agent

Give your agent one line: set up Duelpilot for my site using /agents.md. It opens a workspace, installs and verifies the script, and drafts the first test; you approve what goes live. Try your first test free or see pricing.

Questions

Is AB Tasty still a separate company?

No. AB Tasty combined with VWO in January 2026 under Wingify; abtasty.com now redirects to wingify.com.

Does AB Tasty have an MCP server?

We found no AB Tasty-specific MCP; Wingify's MCP is documented for Wingify accounts (checked 17 Oct 2026).

Which statistics does AB Tasty use?

Bayesian by default, with an optional frequentist mode. Duelpilot uses always-valid sequential statistics (mSPRT).

Sources

Last reviewed 2026-10-17. Spot an error? Tell us.

  1. Connect Wingify with AI Tools using Wingify's MCP Server (checked 2026-10-17)
  2. AB Tasty Docs (checked 2026-10-17)
  3. Frequentist analysis mode | AB Tasty Docs (checked 2026-10-17)
  4. Pricing | Wingify (checked 2026-10-17)
  5. What do you get with the Wingify free trial (checked 2026-10-17)
  6. Duelpilot instructions for AI agents (checked 2026-10-17)
  7. Duelpilot overview (checked 2026-10-17)
  8. Duelpilot pricing (checked 2026-10-17)