Alternatives · Discontinued and legacy tools
Best Google Optimize alternatives in 2026
6 alternatives to Google Optimize, listed by how close a substitute they are: tools in the same category first. The closest match is AB Tasty. Duelpilot is our own product; it is placed by the same rule and marked as such. Facts are sourced and dated; unknown means we couldn't verify it.
Last reviewed Markdown version
Short answer
Stay with Google Optimize if this sounds like you: Google Optimize is no longer available. If you want what it offered inside Google's own stack, look at the partners Google named for Google Analytics integration (AB Tasty, Optimizely, VWO). Otherwise, pick by what you need most below.The Google Optimize alternatives
AB Tasty
Visual A/B testing · Pricing not published
A European experimentation and personalization platform for marketing and e-commerce teams, now part of Wingify after combining with VWO in 2026. Best for you if: Choose AB Tasty (Wingify) if you are an enterprise retailer that wants personalization, experimentation and a European vendor relationship with services and support.
ABConvert
Visual A/B testing · Starter $99/month ($74 yearly; 1,000 test orders, +$59/1K); Growth $199/month ($149 yearly; 5,000 test orders, +$39/1K); Scale $399/month ($299 yearly); Pro $599/month ($449 yearly); 14-day free trial.
A Shopify A/B testing app for price, shipping, theme, template, URL, offer and checkout tests, with a beta MCP server, for Shopify merchants. Best for you if: Choose ABConvert if you sell on Shopify and want price, shipping or checkout tests driven from Claude.
Convert
Visual A/B testing · Growth $399/mo ($299/mo billed annually), 100K tested users/mo; Pro $599/mo ($420/mo billed annually), 100K tested users/mo; Enterprise: Price on request; 15-day free trial. USD, excl. VAT.
Convert Experiences: A/B, multivariate, split-URL and full-stack testing with published prices and an official MCP server, for CRO teams and agencies. Best for you if: Choose Convert if you run a CRO programme or agency that wants a full visual editor, multivariate and full-stack tests, a choice of statistics engines and a mature, privacy-minded vendor with published prices.
Crazy Egg
Visual A/B testing · Starter $29/month (5,000 pageviews); Plus $99/month (150k); Pro $249/month (500k); Enterprise $599/month (1M); billed annually.
Heatmaps, session recordings and A/B testing for small-business marketers and site owners. Best for you if: Choose Crazy Egg if heatmaps and session recordings are what you need most and A/B testing is a secondary feature.
Intelligems
Visual A/B testing · Unlimited: $1,279/mo billed annually ($2,894/mo monthly); Build Your Own plans start at $69/month at the lowest order volume tier; Agency: custom.
A Shopify testing platform for price, shipping, offer, checkout and content tests, with an AI agent and a write-capable MCP server, for DTC brands. Best for you if: Choose Intelligems if you run a Shopify store and want to test prices, shipping thresholds, offers or checkout; that is its speciality and something Duelpilot's browser tests cannot change.
Duelpilotour product
Agentic CRO · Starter €9/month (€7 billed yearly); Pro €49/month (€39 billed yearly); Team €149/month (€119 billed yearly, 5 sites); Code €199/month (€159 billed yearly, 5 sites); Enterprise on request. No free plan; the first test is free on every plan.
A/B testing run by your own AI agent (Claude, ChatGPT, Cursor or any MCP client): it installs one script, finds what to test, designs and checks the variants and reports; a person approves every launch. Best for you if: You already work in Claude, ChatGPT or Cursor and want tests without a CRO team, with a person approving every launch and a flat price per site.
Compared
| Google Optimize | AB Tasty | ABConvert | Convert | Crazy Egg | Intelligems | Duelpilot | |
|---|---|---|---|---|---|---|---|
| MCP server or agent API | Unknown No AB Tasty-specific MCP found; whether Wingify's MCP serves AB Tasty-platform accounts is not documented. | ||||||
| An agent can launch tests without a person | Yes Tools cover launch, pause, resume and end; drafts are created after the user confirms in chat. | Partly Status changes are possible with full access, but activating or pausing requires explicit confirmation; the local server starts read-only. | Yes experience_action can start, pause or end a test; new experiences are drafts and the AI client asks for confirmation before running them. | No A person approves every launch; an owner can switch on an autopilot policy with guardrails, never an agent. | |||
| Visual tests on any website | |||||||
| Server-side / code experiments | Partly Price and checkout logic tests on Shopify plus an External API; general server-side flags not stated. | ||||||
| Sequential (peek-safe) statistics | Yes Sequential frequentist (asymptotic confidence sequences) alongside fixed-horizon and Bayesian. | ||||||
| Free plan |
About Google Optimize
Google's free A/B testing and personalization tool, shut down on 30 September 2023; Google now points users to third-party testing tools that integrate with Google Analytics. Pricing: Discontinued: Google Optimize and Optimize 360 are no longer available as of September 30, 2023..
- Was free and tightly integrated with Google Analytics (support.google.com/optimize/answer/12979939).
- Google named AB Tasty, Optimizely and VWO as integration partners and opened its APIs for any testing tool (support.google.com/optimize/answer/12979939).
Full comparison: Duelpilot vs Google Optimize
Try Duelpilot with your own agent
Give your agent one line: set up Duelpilot for my site using /agents.md. It opens a workspace, installs and verifies the script, and drafts the first test; you approve what goes live. Try your first test free or see pricing.
Questions
What is the best alternative to Google Optimize?
It depends on why you're switching. The closest substitute is AB Tasty, a good fit if: Choose AB Tasty (Wingify) if you are an enterprise retailer that wants personalization, experimentation and a European vendor relationship with services and support. If you'd rather have your own AI agent run the tests, look at Duelpilot.
Which Google Optimize alternatives have an MCP server?
Convert, Crazy Egg, Intelligems, Duelpilot (as documented by each vendor; see the table).
Is there a free alternative to Google Optimize?
None of the listed alternatives has a free plan.
Is Duelpilot a good Google Optimize alternative?
If you want your own agent (Claude, ChatGPT, Cursor) to research, design and check tests, and a person to approve every launch at a flat price per site, yes. Stay with Google Optimize if this sounds like you: Google Optimize is no longer available. If you want what it offered inside Google's own stack, look at the partners Google named for Google Analytics integration (AB Tasty, Optimizely, VWO).
Sources
Last reviewed 2026-10-17. Spot an error? Tell us.
- [Sunset September 2023] Google Optimize (checked 2026-10-17)
- Connect Wingify with AI Tools using Wingify's MCP Server (checked 2026-10-17)
- AB Tasty Docs (checked 2026-10-17)
- Frequentist analysis mode | AB Tasty Docs (checked 2026-10-17)
- Pricing | Wingify (checked 2026-10-17)
- What do you get with the Wingify free trial (checked 2026-10-17)
- Drive ABConvert from Claude with MCP (checked 2026-10-17)
- What Claude can do for you | ABConvert Docs (checked 2026-10-17)
- ABConvert Pricing (checked 2026-10-17)
- Convert MCP Server (checked 2026-10-17)
- Convert MCP Server | Convert Support (checked 2026-10-17)
- Convert Experiences Features (checked 2026-10-17)
- Convert Experiences Pricing (checked 2026-10-17)
- Crazy Egg Model Context Protocol (MCP) Connector (checked 2026-10-17)
- Crazy Egg Pricing (checked 2026-10-17)
- Crazy Egg A/B tests: multi-armed bandit (checked 2026-10-17)
- Pricing & Plans | Intelligems (checked 2026-10-17)
- Available Tools | Intelligems Docs (checked 2026-10-17)
- Statistical Significance | Intelligems Docs (checked 2026-10-17)
- Duelpilot instructions for AI agents (checked 2026-10-17)
- Duelpilot overview (checked 2026-10-17)
- Duelpilot pricing (checked 2026-10-17)