The Agentic CRO Playbook · PDF, 4 pages
Let your AI agent run your A/B tests. Keep a person in charge.
How to run A/B tests with your own AI agent, and keep a person in charge. A short, practical guide: what agentic CRO is, the loop from analytics to a shipped winner, the one rule that keeps it safe, and how to start in 10 minutes.
Get the playbook
This creates your Duelpilot account. No payment needed for the playbook. Your first test is free on every plan.
We email you a 6-digit code; no password. You get a few short setup emails, and every one has a one-click unsubscribe. Privacy

What's inside
Seven short chapters, from the idea to your first test.
- 1
What agentic CRO is
Why the labour, not the software, kept most sites from testing, and what changes when your own agent does that work over MCP.
- 2
The loop
Read, find, design, check, approve, run, report, ship: who does each step, and the two decisions that stay yours.
- 3
The human-approval rule
Agents propose, people decide. Autopilot only as a setting a person makes, harmful tests that stop themselves, nothing invented.
- 4
Your first 10 minutes with Claude or ChatGPT and Duelpilot
The one prompt, connecting your agent, the script, confirming its drafts, reading its ideas and approving your first test.
- 5
What to test first
Where traffic, money and a visible doubt meet: the main button, the headline, real proof, order and clutter, mobile on its own.
- 6
What not to automate
Launching, shipping, claims and prices, sensitive pages, consent, stopping early and access: what stays human, and why.
- 7
Reading results honestly
Why "not conclusive" is an answer, counting instead of tracking, and why many tests don't produce a winner.
Why an account
The playbook is the first step of the setup.
Chapter 4 is a 10-minute setup with your own agent. With your account, you can do it right after reading: choose a plan, connect Claude or ChatGPT with one prompt, and let it install the script and prepare a first test you approve.
There is no free plan, but there is nothing to pay for the playbook, and your first test is free on every plan: €0 today, and your plan (from €9/month) starts after that first test or after 30 days.